Welcome

Let's build something good.

This form helps me understand your business, your customers, and what you need from your website — so I can build it right the first time.

✓Your business info and what you do
✓Your services, customers, and what makes you different
✓Your brand direction and any existing assets
✓Photos, your logo, and SEO basics
✓Features you want on the site

Takes about 20–30 minutes. Your progress is saved automatically — pick up where you left off anytime.

Your name *

Please enter your name.

Your email * I'll send a confirmation here when I receive your submission.

Please enter a valid email address.

Step 2 of 10

Tell me about your business.

The basics — what you do, where you are, and how to reach you.

Business name *

Please enter your business name.

Industry / type of business *

Please describe your industry.

Years in business

One-line description of what you do * This often ends up as the tagline or meta description.

Please enter a one-line description.

That's quite short. A bit more detail helps — even a single extra phrase makes a difference.

Location

City *

Please enter your city.

State *

Please enter your state.

Contact info

Business email *

Please enter a valid email.

Phone number

Current website URL Leave blank if you don't have one yet.

Social media accounts (optional)

Add any accounts you want linked in the site's navigation. If you're okay with me pulling images or captions from them to use on the site, check the boxes — it often means better, more authentic content.

Branding & logo design *

Do you have an existing brand for your business?

Yes — I have a logo, colors, and brand I want to use You'll upload your assets in the next few steps.

No — I'd like NEK to design my brand and logo This is an additional service. See pricing →

Please select an option.

Step 3 of 10

What do you offer?

Add each service you want featured on the site. Most businesses list 2–4. Start with your most important one.

Step 4 of 10

Who are your customers?

Good websites speak directly to the right person. Help me understand exactly who that is. Answer as many of these as you can — the more detail you provide, the better your site copy will be.

Who is your ideal customer? Be specific — age, location, life situation, what they own or do. The more concrete the better.

Good start — can you add any detail about where they are, what they own, or what their life looks like?

What's their situation when they find you? What's going on in their life that makes them need you right now?

A bit more context would help — what's the trigger that sends them searching?

What frustrates them before they find you? What's broken about how they've tried to solve this problem so far?

Try to get specific — what exactly have they tried that didn't work?

What outcome do they want? The feeling or result they're hoping for, not just the deliverable.

What's the emotional payoff? "A fixed chair" is a deliverable — "feeling like we saved something irreplaceable" is an outcome.

Anything else about your customers?

If there's something important about your customers that doesn't fit the questions above, add it here. Common things people include: geography, income level, how they typically find you, what makes them say yes.

Step 5 of 10

Upload your brand assets.

Drop your logo and tell me about your colors and fonts. I'll build the site around your existing brand.

Logo file

Upload your logo if you have one. SVG or high-resolution PNG works best. No logo? No problem — if you don't have one, leave this blank and I'll use a clean text-based logo for your site. You can always add a proper logo later.

Drag your logo here, or browse to upload

SVG preferred · PNG or PDF accepted · Max 5 MB · Optional

Brand colors

Add your primary brand colors — ideally as hex codes. 2–5 colors is typical.

Fonts you use Name the fonts if you know them. "Inter for body, Cabinet Grotesk for headings." Fine to say "not sure" if you don't.

Brand voice — how do you sound? Pick all that apply.

What should your brand NOT sound like? Even one phrase helps — "no corporate jargon", "not too salesy", "avoid farmhouse clichés".

Websites or brands you like Links, names, or competitors — anything that shows me what good looks like to you. Not your industry only.

Step 5 of 10

Let's figure out your brand.

I'll use these answers to design your logo, palette, and brand identity. Take your time — these questions do a lot of work.

Visual style direction — pick up to 3

Something else? Describe your style in your own words if nothing above quite fits.

Brand emotion — pick up to 3 What feeling do you want people to have when they encounter your brand?

Something else? Describe the feeling you're going for if you don't see it above.

Colors you love or want to avoid * Be as specific or general as you like. "I love deep greens and warm wood tones. Avoid bright pink and anything neon."

Please describe your color preferences.

Logos or brands you admire

Doesn't have to be your industry. Just brands you think look great or feel right.

Logo style preference

Text only (wordmark) Just the business name, styled as a logo

Icon + text combo A symbol alongside the business name

Just an icon or symbol No text in the primary logo mark

Not sure — designer's call I'll decide based on what fits your brand

One-sentence brand description * What's the one feeling or idea you want your brand to communicate?

Please enter a one-sentence brand description.

Try to capture a feeling, not just what you do. "Quality custom furniture" is a description. "Work that outlasts the people who own it" is a brand idea.

Brand voice — how do you want to sound? Pick all that apply.

Something else? Add your own voice description if nothing above quite captures it.

What should your brand NOT sound like?

Step 6 of 10

Tell me what you want to say.

I'll use this information to draft copy for the site. So be as detailed as possible and write how you actually talk. Don't worry about being perfect.

What do you do? * Describe it in your own words, like you'd explain it to a neighbor.

Please describe what you do.

A bit more detail would help — what kinds of things do you make or do, specifically?

What makes you different from everyone else in your space? * Not "we're passionate about quality." What do you actually do that's different?

Please describe what makes you different.

Push past the generic. "Good customer service" doesn't count. What specifically do you do that others don't?

Why do customers choose you over others? * Think about a customer who compared you to a competitor and picked you. What tipped it?

Please describe why customers choose you.

What specifically about you wins the comparison? Try to think of a real example.

What problems do you solve? * Concrete problems, not abstract ones.

Please describe the problems you solve.

Call to action

What do you want visitors to do? *

Fill out a contact form Low-friction — they give me their info and you call them back

Call you directly Phone number is the primary CTA

Email you A direct link that opens their email app with your address pre-filled

Schedule an appointment / consultation Link to a form, external tool, or calendar so they can pick a time directly

Visit our location Drive them to your physical address — ideal for storefronts or walk-in businesses

Please choose a primary call to action.

What should push them to take that action? What's the thing that makes a potential customer finally reach out?

Anything else I should know? Tone notes, things to avoid, words you hate, things you're proud of. Free-form — this is your chance to give me the things no form field can capture.

AI-assisted copywriting

I use AI tools to help draft website copy based on everything you've shared in this form. The copy is always reviewed and refined by me before anything goes live — it's a starting point, not a final draft. You'll have the chance to review and request changes before the site launches.

Are you okay with AI-assisted copywriting? *

Yes — that works for me I understand it will be reviewed and refined before launch

No — I'd prefer copy written without AI tools We can discuss this further when we connect

Please select an option.

Step 7 of 10

Photos and visual assets.

Upload the photos you want on the site. Real photos of your work, your space, or your team are always better than stock.

Upload photos

Upload what you have — I'll select the best ones. JPG or PNG, max 10 MB each, up to 20 images.

Drag photos here, or browse to upload

JPG or PNG · Max 10 MB each · Up to 20 images

What style of photography fits your brand? Describe the feel — lighting, subject matter, mood. This helps me select and sequence your photos, and brief an AI image if needed.

AI-generated images * If you don't have enough photos, I can generate high-quality AI images that match your brand and style. Do you approve of using AI images where needed?

Yes — use AI images where needed I'll match your style and label them clearly in the design review

No — use only my photos We'll work with what you upload, or you can send more later

Please select an option.

Step 8 of 10

Let's talk about getting found.

Basic local SEO info — the stuff that helps you show up when the right person searches for what you do.

Locations you serve

Primary location * Your main city, town, or region — where most of your customers are.

Please enter your primary location.

Other areas you serve Add nearby towns or regions you want to appear in search results for.

Keywords or search phrases your customers use How would someone search for you on Google? Think about what you'd type if you were looking for your own business.

Main competitors — their website URLs Not to copy them — I use these to differentiate your site and understand the landscape.

Step 9 of 10

What does your site need to do?

Check everything you're interested in. Don't worry about locking anything in — we'll confirm what's included based on your package when we talk.

ℹ

Feature availability depends on your package.

Every site includes a contact form and testimonials. Additional features are included in higher-tier packages or available as add-ons.

See full pricing →

Contact form A simple form visitors fill out to reach you — their message goes straight to your email

Testimonials / reviews A dedicated spot for customer quotes — one of the best ways to build trust with new visitors

Photo gallery A visual section to showcase your work, products, or space

Instagram-powered gallery Pulls in your latest Instagram posts so your site always looks current without manually updating it

Online booking / scheduling A simple form with information about the desired appointment and date/time options — or a link to your external booking or appointment tool

Blog or news section A place to post updates, articles, or announcements — helps with search visibility if you'll actually use it

Editable content dashboard A simple login so you can update your own text and images anytime, without needing to contact me

Anything else?

If there's something specific you'd like on your site that isn't listed above, add it here. Examples: event calendar, Google map, image slider, online ordering, detailed intake form — or anything else you have in mind.

Testimonials — enter up to 5 Paste real quotes from actual customers. If you don't have any yet, leave this blank — it's better to have none than to use made-up ones.

Anything special or unusual? Where do form submissions go? Any integrations? Specific requirements not covered above?

Step 10 of 10

Review and submit.

Take one last look. Use the Edit buttons to go back and fix anything before you send it.

You're all set. Let's build it.

Thank you for taking the time to fill out our onboarding form, we'll be in touch within 2–3 business days to confirm we have everything we need to move to the next steps.

What happens next:

1. I review your submission and reach out if I have any quick questions.
2. I put together a project brief and timeline for your review.
3. We kick off the build.

Questions in the meantime? hello@nekwebdesign.com